Lectures

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  1. Business Revolution

  In our introductory lecture, Dr. Hicks examines the revolutionary transformation of business and human prosperity over the past 200–300 years, highlighting dramatic gains in life expectancy, wealth, and technology. We explore how entrepreneurship, science, religion, and culture drove economic growth, while discussing business ethics and the importance of personal values and responsibility in a diverse global marketplace.
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  2. Egoism, Altruism, Predation

  In lecture two, we study three distinct moral frameworks—egoism, altruism, and predation. We examine how these moral types manifest across various domains of life, including business, sports, sexuality, and gift-giving, analyzing each approach through the dimensions of intent, action, and consequences. Dr. Hicks concludes by highlighting how entrepreneurial traits align with aspects of egoism, which values creativity, initiative, productivity, and mutually beneficial trade as morally dignified pursuits.
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  3. Morals & Human Nature

  In lecture three, we explore the philosophical foundations of moral frameworks, focusing on egoism versus altruism in relation to human nature. Dr. Hicks examines how views of humans—as naturally destructive and conflictual (via the myth of Gyges and Freudian psychology) or cooperative and productive—shape ethics and business practices. The lecture concludes with the "lifeboat scenario," showing how resource scarcity influences moral decisions and highlights the tension between social Darwinism and altruistic sacrifice in zero-sum situations.
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  4. Resources & Risk

  In lecture four, we consider the fundamental question of ethics: what constitutes the best life, especially in business and leadership. The lecture examines three philosophical positions—egoism (self-interest and entrepreneurship as paths to flourishing), predation (humans as inherently selfish and competitive), and resource scarcity (the limits of the environment). We discuss human nature, reason, and resources, with a focus on entrepreneurial theories from Knight, Schumpeter, and Kirzner, highlighting risk-bearing, creative destruction, and alertness to opportunity as defining entrepreneurial traits.
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  5. Entrepreneurial Virtues & Property

  In lecture five, Dr. Hicks turns to explaining entrepreneurship through the lens of virtue ethics, identifying key traits—rationality, courage, integrity, honesty, perseverance, independence, pride, productivity, justice, and self-esteem—that support entrepreneurial success. We examine how ethical frameworks like egoism, altruism, and predation shape contrasting leadership models—collaborative, service-oriented, and predatory—and conclude with the "tragedy of the commons," illustrating how self-interest in shared resources can lead to collective failure.
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  6. Politics & Power

  In lecture six, we analyze the "tragedy of the commons," examining how commonly owned resources with economic value inevitably face depletion when used by self-interested individuals. We examine two solutions: privatization, aligning self-interest with preservation, or government regulation, controlling use through rationing, taxation, or conscription. The lecture concludes by linking these approaches to broader political philosophies, showing how ethical frameworks shape systems from capitalism to dictatorship to socialism.
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  7. Customers & Employees

  In lecture seven, Dr. Hicks examines two case studies—rent control and minimum wage—to demonstrate how business decisions involve navigating ethical principles, economic consequences, and political realities. The lecture emphasizes that effective business leadership requires methodically analyzing these multifaceted issues, recognizing that although economists may reach consensus on certain policies, political incentives often produce different outcomes in democratic societies.
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  8. Thinking for the Future

  In our eighth and final lecture, we explore the cognitive skills business leaders need to navigate rapidly changing economic landscapes, examining how technological innovations historically create more jobs than they displace. We emphasize the growing importance of problem-solving, critical thinking, and entrepreneurial mindsets in a world of accelerating scientific and technological change. Dr. Hicks concludes the course by highlighting how transformations in business culture have dramatically increased global wealth and life expectancy over the past two centuries, stressing that future success will demand both sharp thinking and strong character to tackle the complex challenges of tomorrow.